Keynote speech, Mr. Riccardo Deserti, Food Quality Expert / Former Director General, Italian Ministry of Agriculture

Topic I: Success Stories in Managing National Associations of GIs

• ORIGEN ESPAÑA, Mr. Federico Moncunill Gallo, Director, Executive Commitee, Asociación Española de Denominaciones de Origen (ORIGEN ESPAÑA)
• The Italian Experience, Mr. Giorgio Bocedi, Legal Counsel, Associazione Italiana Consorzi Indicazioni Geografiche (AICIG)
• The Association of Mexican DOs, Mr. Ramón González Figueroa, President, Asociación Nacional de Denominaciones de Origen (ANDO)
• The French Dairy Designations of Origin Organization, Mr. Dominique Chambon, President, Conseil National des Appellations d'Origine Laitière (CNAOL)

Topic II: The Latest Challenges for GIs in the Wine and Spirits Sector

• The Fight Against Counterfeiting in Light of the Existing Penal and Customs Measures in Europe, Mr. Jean-Luc Barbier, Director General, Comité interprofessionnel du vin de Champagne (CIVC) 
• New EU Practice in Negotiating Bilateral Agreements on GIs, Mr. David Thual, oriGIn Expert on EU Issues and European Federation of Origin Wines (EFOW) Advisor

Topic III: North America: a New Frontier for GIs?  

• DOs in Mexico: Specific Needs of a Growing Sector, Mr. Eliseo Montiel Cuevas, Divisional Director of the Trademarks Area, IMPI 

• The Experience of Quebec in the Protection of GIs, Mr. Denis Paul Bouffard, President/Director General, Conseil des appellations réservées et des termes valorisants (CARTV)
• Napa Valley: A Success Story in GI Protection and Promotion, Mr. Rex Stults, Industry Relations Director, Napa Valley Vintners (NVV) 

• Challenges for Producers in Setting-up Product Differentiation Schemes in the US, Mr. Greg Thompson, General Manager, Prune Bargaining Association

Topic IV: GIs, Innovation and Sustainable Development   

• GI Protection in China, Mr. Wang Zhongmin, President, China National Institute of Standardization (CNIS)
• Coffee Journey - Virtual Trips to Origins, Mr. Luis Fernando Samper, Chief Communications and Marketing Officer, Federación Nacional de Cafeteros de Colombia
• The WIPO Project on Intellectual Property and Product Branding for Business Development and its Implementation in Panama, Mr. Aresio Valiente López, Attorney at Law
• GIs and Rural Development in Kenya, Mr. Simon Ndaba Mwangi, Officer, Quality Control & Assurance, Coffee Board of Kenya