The objective of the oriGIn Lab is to elaborate a curriculum on GIs and sustainability for Masters in Business Administration (MBAs) with the goal to teach future managers of food and drink companies as well as associations of GI producers the GI concept and rules as well its economic model as intimately linked to sustainability issues.
The members of the Lab are:
Jusdon Berkey, Managing Director at UBS and oriGIn advisor on finance for sustainable development, USA
Leo Bertozzi, Former Director - and currently consultant – of the Consorzio del Formaggio Parmigiano-Reggiano, Italy
Antonio Lucisano, Director of the Consorzio della Mozzarella di Bufala Campana DOP, Italy
Philippe Mongondry, Coordinator of the Master on Food Identity at the Ecole Supérieure d'Agriculture d'Angers, France
Luis Fernando Samper, Chief Communications and Marketing Officer of the Colombian Coffee Growers Federation, Colombia