Our Team

President: Ms Fatima Amehri, President, Association Marocaine de l’Indication Géographique de l’Huile d’Argane (AMIGHA), Morocco


Fatima Amheri

Fatima Amehri is the President of Association Marocaine de l’indication Géographique de l’Huile d’Argane (AMIGHA). In 2009 “Argane” obtained the PGI recognition in Morocco becoming one of the first African GIs to be protected for agricultural products and foodstuffs.

Since 2009 Fatima is President of Feminine Union for Argane Oil Production and Agricultural products (UCFA) which gathers 22 cooperatives and about 1200 women. She is also Vice- President of the Regional Association for women farmers. Furthermore, Fatima has been consultant on rural development at the Office of the Mayor of Agadir from 2012 to 2014 and coordinator and animator for Post Alpha Program financed by the World bank (promoting revenue- generating activities on the behalf of the beneficiaries of Post Alpha program in rural areas ) from 2011 to 2015, in collaboration with ANLCA (National Agency for fighting Illiteracy) in Rabat and AMALCOOP cooperative for Education and Training.

Fatima holds a degree in English language and literature from the Ibn Zohr University of Agadir. Since 2008 she is a high school English teacher.

Managing Director: Mr. Massimo Vittori


Vittori safe image 2Massimo Vittori is the Managing Director of oriGIn, in charge of the Organization’s strategic planning and overall management.

Massimo previously worked as legal advisor at the International Trade Center (ITC) – a technical assistance agency of the World Trade Organization and the United Nations – where he was in charge of several projects in the field of intellectual property, trade law harmonization, model contacts for SMEs and alternative business dispute resolution mechanisms. Massimo also worked at the United Nations Conference for Trade and Development (UNCTAD) on the improvement of developing countries’ investment climate through regulatory reforms.

Following his Bachelor Degree in International Relations, Massimo obtained a Master’s Degree in International Law at the Graduate Institute of International and Development Studies of Geneva and an LL.M. in Intellectual Property at the University of Turin. 

Massimo regularly delivers seminars on GIs, trademarks and trade related issues in several European Universities.

Project Manager: Ms. Ida Puzone


IdaPuzone webIda Puzone is Project Manager of oriGIn, in charge of communication, training and international relations.

Ida began her career working with an Italian law firm. After a period in which she dealt with human resources at the international group “Pirelli Cavi e Sistemi Spa”, she moved to the Office for Harmonization in the Internal Market (OHIM) in Alicante (Spain), working on community trademarks.

Ida has a law degree from the University Federico II in Naples (Italy) and holds an LL.M in Intellectual Property and Information Technology (Magister Lvcentinvs) from the University of Alicante.  


Focal point, Worldwide GI Compilation: Ms. Céline Meyer


celinewebCéline Meyer is currently the focal point for the World Wide GI Compilation.

In 2015 she got an internship at oriGIn and contributed to the Project of the Worldwide GI Compilation by carrying out researches and GI law analysis.

After that, Céline spent six months in Ulaanbaatar (Mongolia) in the Intellectual Property Office of Mongolia (IPOM) for the French Ministry of Agriculture, working in the framework of the cooperation between France and Mongolia on GIs. Céline acted as project manager of the mission on GIs aimed at applying for the registration of “Uvs Seabuckthorn GI” in the European Union.

She studies a Master’s degree “Wine law and quality products” at the University of Aix-Marseille and holds a Master’s degree “International and comparative business law” with honors from the University of Toulouse Capitole 1, for which she studied in Ho Chi Minh City, Vietnam. Céline spent also one year in Argentina to study International law


US Representative: Mr Jim Smith 


Jim Smith web

Jim Smith is the founder of Potomac Policy, a Washington DC-based consultancy specializing in developing federal advocacy solutions with federal policy makers and industry stakeholders to inform and enhance policy decision making throughout the United States federal government. He has worked in Washington, DC for over 30 years.

In 2010, Jim was the DC-based federal representative of the Napa Valley Vintners, and managed their advocacy campaign resulting in the creation of the Calistoga AVA. Jim also designed a grassroots campaign to fight proposed changes to rules governing American Viticultural Areas, and worked with the Congressional Wine Caucus on the oversight of wine labelling rules by the United States Treasury Department and the TTB (US Alcohol and Tobacco Tax and Trade Bureau).

Jim has a Master's degree from the LBJ School of Public Affairs and an undergraduate degree in Economics from the University of Texas at Austin. 


EU Representative: Ms Fanny Lossy


Fanny LossywebFanny Lossy is the representative of oriGIn in Brussels. She is in charge of the relations with the European institutions and stakeholders at the European level.

She has been working in a consultancy, Insight Consulting, for more than 10 years. She provides legal advices to oriGIn and to several French and Italian associations of geographical indications producers, and advises them on their communication campaigns and their relations with European Institutions. Her expertise covers questions linked to intellectual property, agriculture, promotion and trade.

She has a Master’s Degree in EU and WTO Law from the University of Rennes I. She specialized in intellectual property, in particular, geographical indications.



Senior Consultant: Mr Roberto Varese 


RVareseRoberto Varese started his career at the Italian Ministry of Agricultural, Food and Forestry policies (Mipaaf) in 1977 where he hold important positions over 37 years. He has been leading the Office PQA III (Certified quality and protecting geographical indications for food and agricultural products) of the Directorate-General for the promotion of food quality at Mipaaf from 2006 to 2014, when he retired. 

He has a Degree in Agricultural Science from the University of Perugia and a Degree in Forestry Science from the University of Florence.

In 2007, Roberto Varese was honored with the title of "Commendatore" as recognition for services rendered. 

Currently, Roberto is senior consultant at oriGIn supporting the Organization's activities with his strong knowledge and consolidated experience in the GI sector.    


Executive Committee  

Ms Ligia Helena Borrero Restrepo, Directror, Legal Division, Federación Nacional de Cafeteros de Colombia (FNC), Colombia


LigiaBorreroLigia Helena Borrero, is a lawyer specialized in corporate law at the Pontificia Universidad Javeriana in Colombia, in civil law at the University of Paris 2 (Pantheon Sorbonne) Socio-economic sciences and a master's degree in management of social security systems of the University Alcala de Henares (Spain) and the OISS (Ibero American Organization of Social Security). 

With over 30 years of professional experience, Ligia was advisor to the Ministry of Finance and Deputy Superintendent of Pensions of the Financial Superintendent of Colombia for 7 years, representing Colombia at the OECD and IOPS AIOS.

Actually, she is the Director of the Legal Division at Federación Nacional de cafeteros de Colombia. She worked for the coffee sector during 11 years, in the 80s and 90s, and contributed to design the intellectual property strategy of the Federation and the establishment of the appellation of origin for Colombian coffee. For that, she was invited to WIPO to represent the Government of Colombia.

Ligia has also written several articles and teaches in matters of social security, fiscal control and governance at National University, Javeriana University and the Andes University of Colombia.

Mr. Sébastien Breton, General Delegate, Conseil National des Appellations d'Origine Laitières (CNAOL), France


Sebastien Breton

Mr. Fernando Cano Treviño, Representative for Europe, CRT, Mexico


fernando1webFernando Cano Treviño was born in 1973 in Mexico City. In 2005, he became the Representative for Europe of the Consejo Regulador del Tequila (CRT), being responsible for the legal protection of the Appellation of Origin “Tequila”. CRT is the Conformity Assessment Agency; therefore Mr. Cano is in charge of the compliance of the commercialisation of Tequila in Europe with the official Mexican Standard for Tequila (NOM 006) through certification and verification activities to European Companies. After directing the CRT office in Madrid (Spain) and Brussels (Belgium), finally settle the CRT office for Europe in Geneva (Switzerland).

Mr. CANO previously worked as Industrial Property Specialist at Direction of International Relations of the Mexican Institute of Industrial Property (IMPI) from the Ministry of Economy from 2000 to 2004. Among his duties he was responsible for the international cooperation between IMPI and Industrial Properly Offices in the European Union, and follow up the international negotiations in Multilateral Fora at WIPO (World International Property Organization) and the WTO (World Trade Organization) on the Intellectual Property. 

After achieving with honours a Law degree in the Universidad del Valle de Mexico in 2000, he followed between 2001 and 2003 various courses which led him to specialize on Industrial Property, precisely in the field of Appellations of Origin. He holds a Master degree in Intellectual PropertyTrademarks, and Industrial Designs before CEIPI (Centre d’Etudes Internationales de la Propriété Intellectuelle) in France. 

Mr. Stefano Fanti, Director, Consorzio del Prosciutto di Parma, Italy 


Stefano FantiStefano Fanti is currently General Manager of Consorzio del Prosciutto di Parma, an association of 161 producers the role of which is to defend and promote the Protected Designation of Origin “Prosciutto di Parma” throughout the world. 

Mr. Fanti collaborates directly with the Chairman and the Board of directors to plan and carry out strategies, programmes and managing policies of the Prosciutto di Parma sector. He deals with Public Affairs and relates with Authorities, Public and Private Institutions at a National, European Union and International level. He is a member of the Board and of the executive Committee of Parma Alimentare, the Association for Parma Food products and he sits in the Board of Directors of Aicig (the Association of Italian Consortia for Geographical Indication products). He was a member of oriGIn Technical Committee from 2007 to 2011.

Mr. Fanti holds a degree in Economics from Parma University and a Master’s degree in Marketingand International sales in the food sector. 

Mr. Alain Farine, Director, Association Suisse des AOP et IGP, Switzerland


af portrait 16 webAlain Farine, 45, is father of three children and was born in Moutier (Switzerland). He studied agronomy at the Polytechnic School in Zurich (Switzerland) and completed his studies with a post-training in business management at a private school in St. Gallen (Switzerland).

He started his professional career in a company of the Migros group where he assumed responsibility for the quality labels. Further he worked for the Office of Neuchâtel (Canton of Switzerland) for the promotion of wine and local products.

Since 2008, he is leading the Swiss association for PDO-PGI. He was a member of the technical committee of oriGIn from 2008 to 2011.  



Patrick J.Kole, Vice President of Legal & Government Affairs at the Idaho Potato Commission


Patrick Kole

Mr Cesare Mazzetti, President, Comitato Acquaviti, Associazione Nazionale Industriali Distillatori di Alcoli e di Acquaviti (AssoDistil)



Mr. Mario Pomares, Partner, Berenguer Y Pomares Abogados, Spain


Mario PomaresMario Pomares holds a law degree from the University Miguel Hernández (2003) and a Master in Industrial and Intellectual Property Law and Information Society (Magister Lvcentinvs) from the University of Alicante (2004). He is an honorary associate professor in the Department of Private International Law at the University Miguel Hernández, as well as lecturer and teacher at several courses and Masters of Industrial Property.

Mario Pomares is a member of the Alicante Bar since 2005, performing his professional experience especially in the field of Intellectual Property. Since 2006 he is Partner and Legal Director at Berenguer y Pomares Abogados Law Firm. He is also member of the Spanish Group of the International Association for the Protection of Intellectual Property (AIPPI).

In the field of Appellations of Origin, he has extensive experience advising Spanish and foreign Regulatory Councils.   





Africa & Middl e East


Ndoping ONCCMr Michael Ndoping

Director General

National Cocoa and Coffee Board (NCCB)







North America


BonderaMr. Colehour Bondera


Kona Coffee Farmers Association (KCFA)







Central America and Caribbean 

María Mercedes SánchezMs. Maria Mercedes Sánchez

In charge of the GI "Rones de Guatemala"

Asociación Nacional de Fabricantes de Alcoholes  y Licores (ANFAL)



 South America 


 ClovisMr.  Clovis Terra do Santos

Associação de Produtores de Arroz do Litoral Norte Gaucho (Aproarroz)







Qiu YuemingMr.Qiu Yueming

Vice-President, China National Institute of Standardization (CNIS)


The CNIS is also the Liaison Secretariat of oriGIn in China.







Stefano BerniMr Stefano Berni


Consorzio di tutela dell’Aceto Balsamico di Modena








Gerard DelcoustalMr.Gérard Delcoustal


Syndicat du Pruneau d'Agen










Riccardo DesertiMr. Riccardo Deserti


Consorzio del Formaggio Parmigiano-Reggiano











garrigos1Mr. José Enrique Garrigós Ibañez


Asociación española de Denominaciones de Origen (ORIGEN España)









presidente bypiel

Mr Manuel Santiago Rodríguez


Association "La Piel de Ubrique" (BYPIEL)










Robert Scholz 2

Mr. Robert Scholz 

Lawyer & Manager

Bavaria Brewers Association (Bayerischer Brauerbund)





Ana Soeiro

Ms Ana Soeiro


QUALIFICA/oriGIn Portugal
















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