In the framework of the reform on the Common Agricultural Policy (CAP) post-2013, on 14 July the EU Commission launched the Green Paper on promotion measures and information provision for agricultural products (see http://ec.europa.eu/agriculture/promotion/policy/green-paper/index_en.htm)
The aim of this document is to open a debate on the policy for information provision and promotion measures for agricultural products, by speaking to all of the players concerned – consumers, producers, distributors and authorities – with the objective of shaping a new promotion and information strategy which will be targeted and ambitious in scope in order to draw greater benefit from the considerable resources of Europe's farming and agri-food sector. Following this first stage of consultation, which was concluded on 30 September 2011, based on the answers received, the Commission might present regulatory proposals by the end of 2012.
Communication on Promotion measures and information provision for agricultural products: a reinforced value‑added strategy for promoting the tastes of Europe
oriGIn common position (available only in English)
Responses to Green Paper on promoting the tastes of Europe
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