Your GI Kit

In this area, you will find some important information on GIs both from a legal and socio-economic perspective.

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GIs: A Tool for Development

Benefits for producers and consumers

GIs bring about several beneficial effects not only for producers, but also for consumers and local communities. In presence of a product whose unique qualities depend on its geographical origin, setting-up a GI can have a positive impact on the production and employment within the region, allowing producers to market the product at a premium price (consumers are ready to pay such a price in exchange of the quality “certified” by the GI), as well as to allow a better income distribution throughout the whole production chain. Moreover, GIs encourage the diversification of production, representing an excellent tool for market access. In a global market context, consumers are more and more looking for unique quality products. Thanks to GIs, consumers can benefit from a wider range of choice and diversity. Likewise, by preserving traditional productions, GIs contribute to avoid the standardisation of food products[1].

 

GIs: a market access tool

GIs have long been considered exclusively as a European phenomenon. However, developing countries have an important potential in that field. Numerous cases of geographical names, either already protected in their country or in the process to be recognized, such as “Colombian coffee”, “Argan oil” from the Souss Massa Draa region in Morocco, “Phu Quoc” from Vietnam, “Blue Mountain coffee” from Jamaica, “Pochampally Ikat” – a textile from the Indian State of Andhra Pradesh, “Pisco” from Peru, “Quinua Real de Lipez” from Bolivia, "Hereke” a specific carpet from Turkey, and many others, show that GIs can create wealth and add value in developing countries.

 

GIs as marketing tool for agribusiness and handicraft products

Unlike other intellectual property rights, like patents and trademarks, which require innovative knowledge and a technology capable of industrial application, GIs are generally based on a minimum level of innovation[2]. Developing countries are rich of this kind of traditional knowledge, generated and transmitted over generations. An appropriate use of the GI scheme can help theme transform this knowledge into marketable products and reach out international markets. Moreover, poor countries have a competitive advantage in labor-intensive sectors such as agriculture and handicrafts. Through GIs (which by definition apply to these sectors), producers of generic goods in developing countries can turn into exporters of high-quality agribusiness and handicraft products.

 

Spill-over effects” over the economy

GIs have the potential to generate positive effects on the overall economy of a country (employment, creation of opportunities in other sectors such as tourism, prevent rural exodus, etc.), the protection of the environment, gender issues, preservation of traditional knowledge and biodiversity, etc. These questions have a strategic importance for developing countries. For instance, following several studies, “UNCTAD Biotrade Initiative” concluded that, more than other major types of intellectual property, GIs have features that respond to norms for use and management of bioresources and traditional knowledge that are characteristic of the culture of many indigenous and local economies[3]. Furthermore, GIs have the potential to contribute to the protection of the environment. The “Argan tree” in Morocco (used in the production of Argan oil), contributing to stop the process of desertification in the region of Souss Massa Draa, explains well this component[4].

 

Preventing delocalisation

Another advantage for developing countries is the opportunity offered by GIs to prevent the delocalization of production. A GI can only be produced in a given area which confers the product – by virtue of its climate, “terroir” or human factor – its specific characteristics. As a result, big corporations are restricted from “capturing” the added-value of traditional products and related methods through the appropriation of these techniques and the production of the goods outside the area of origin.

 

“Collective rights” and income distribution

GIs represent a specific case of intellectual property right. GIs do not confer individual rights (such as in the case of patents and trademarks) but rather “collective rights”. In such a case, the right over a geographical name does not belong to a single company, but to all producers in a given geographic area that respect a specific code of conducts. This type of right fits particularly well the social structures of developing countries, where the community often plays an essential role, and has a tremendous potential in terms of income distribution. For small producers of developing countries, GIs present other additional advantages over trademarks (again in the interest of small producers in developing countries): lower registration costs and no need of renewal; the possibility to protect a geographical name without the need for it of having acquired a distinctive character; lower costs and more effective enforcement mechanisms; stronger protection against the use of the name in translation and/or with expression such as “like”, style”.

 

Economies of scale for small producers

A “collective” approach among producers and various actors of the value chain is needed to create and develop a GI (e.g.: to define production standards, set-up a common platform for the GI management and to agree on governance rules of the association of producers, deal with quality control issues, elaborate common marketing strategies). This generates economies of scale that are beneficial for producers, especially for small structures that do not have a critical mass to carry out the above-mentioned activities on their own.

 

“GIs as a light monopoly”

GIs are a peculiar type of intellectual property asset. The monopoly over a geographical name is not an exclusive right over a certain category of products, like in the case of patents. The producers of “Coffee of Kenya” are not entitled, neither wish, to prevent others from producing coffee. The right conferred by the GI is limited to banning competitors outside the defined geographic area (or inside the geographic area for those not respecting the code of conduct) from using the name “Kenya” in connection with their products. There is no factual link between a stronger legal regime for GI protection and reduced competition in the international trade of food-staff and other origin products. GIs present limited risks of reducing competition in the marketplace, and have rather the potential to promote competitive behaviors among producers keen to differentiate their offer of goods through improved quality. Consumers also benefit from GIs as they reduce transaction costs in their search for “niche products”.

 

 

[1] See Impact of a Geographical Indications on Agriculture and Rural Development, Comté Cheese, available at: http://www.origin-gi.com/

[2] Evans G. E. and Blakeney M. (2006), “The Protection of Geographical Indications after Doha: Quo Vadis?” Journal of International Economic Law, Volume (9)

[3] See UNCTAD, UNCTAD Biotrade Initiative (2005) [online]. UNCTAD. Available at http://www.biotrade.org

[4] Charrouf Z. (2007), “L'arganier, levier du développement humain du milieu rural marocain, synthèse, colloque international”, Faculté des Sciences, Université Mohammed V-Agdal, Maroc, 27-28 avril 2007

 

 

E-Library

- Addor F., Thumm N., Grazioli A. (2002), "Geographical Indications: Important Issues for Industrialized and Developing Countries", the Institute for Prospective Technological Studies (IPTS) Report, May 2003

- Addor F., Grazioli A., (2002), "Geographical Indications beyond Wines and Spirits - A Roadmap for a better protection for Geographical Indications in the WTO TRIPS Agreement", the Journal of World Intellectual Property, Vol.5 November 2002, pp  865-897

- Agence Française de Développement (AFD), Fonds Français pour l'Environnement Mondial (FFEM), "Indications géographiques: qualité des produits, environnement et cultures"

- Barham, Elizabeth (2003), “Translating terroir: the Global Challenge of French AOC Labeling”, Journal of Rural Studies, Volume 19, Issue 1, January 2003, 127-13

- Bérard L. et Marchenay P. (1999) « La notoriété à l’épreuve du terrain : relation à la zone de protection, aux pratiques techniques, à la dénomination du produit », in Innovative marketing strategies for cheeses with protected designation of origin. 3rd plenary meeting, FAIR programme CT96-1562

- Bérard L., Cegarra M., Djama M., Louafi S., Marchenay P., Roussel B., Verdeaux F. (2005), “Local ecological knowledge and practice : an original approach in France”, Les Notes de l’Iddri, N°8, Paris

- Bérard, L., Marchenay, P. (2006), “Productions localisées et indications géographiques : prendre en compte les savoirs locaux et la biodiversité”, Revue internationale des sciences sociales, 2006/1, N° 187, pp.115-122 

- Bérard, L., Marchenay, P., “IG et marques, Des outils en devenir ?”, Courrier de la Planète, n°83, CNRS, France, pp.36-39 

- Cartier, S. (2004), «Terroirs en nuances», Strates, Jeune recherche, la vitalité d'un laboratoire, Numéro 11. 2004 

- Charrouf Z. (2007), “L'arganier, levier du développement humain du milieu rural marocain, synthèse, colloque international”, Faculté des Sciences, Université Mohammed V-Agdal, Maroc, 27-28 avril 2007 

- Correa, Carlos M. (2002), Protection of Geographical Indications in CARICOM Countries, September 2002

- Dutfield, Graham (2003), Protecting Traditional Knowledge and Folklore: A Review of Progress in Diplomacy and Policy Formulation, UNCTAD-ICTSD Project on IPRs and Sustainable Development, Issue Paper No. 1, June 2003

- EU Commission (2008)Evaluation of the CAP policy on protected designations of origin (PDO) and protected geographical indications (PGI), Final Report, November 2008

- EU Commission (2011) European Union 1000th quality food name registered in the EU  

- Evans G. E. and Blakeney M. (2006), “The Protection of Geographical Indications after Doha: Quo Vadis?” Journal of International Economic Law, Volume (9)

- Fautrel Vincent, Sureau Solene, Thirion Marie-Cecile and Vittori Massimo, "Protected Geographical Indications for ACP Countries: A Solution or a Mirage?" (ICTSD,Eclairage, Volume 8 • Number 6)  

- Food and Agriculture Organization of the United Nations (FAO), SINER-GI, "Linking places, people, products" (Guide) 

- Fort, F., Remaud, H., « Le processus de mondialisation dans la valorisation des produits agroalimentaires à travers le concept de terroir. Contrainte ou opportunité?», Agro-Montpellier – UMR MOISA   

- Giovannucci Daniele, Josling Tim, Kerr William, O'Connor Bernard, Yeung May T.,"Guide to Geographical Indications Linking products and their origins

- U.Gökovalı, J.Bingen, YÜciTA (2016) A Synthesis of the Antalya International Geographical Indications Seminars

- "Impact of a Geographical Indications on Agriculture and Rural Development", Comté Cheese (ppt, 1,88Mb)

- Kasturi Das (April 2004), "Geographical Indications in jeopardy" 

- Marescotti, A. (2003), “Typical products and rural development: Who benefits from PDO/PGI recognition?”, 83rd EAAE SEMINAR, Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, 4th-7th September, 2003, Chania, Greece 

- O’Connor, Bernard (2003), Geographical Indications in International and National Law, Monograph 6, O’Connor and Company, a comprehensive overview of EC, WTO, WIPO and other laws for the protection of geographical indications

- Rangnekar, D. (2004), “The Socio-Economics of Geographical Indications, A Review of Empirical Evidence from Europe”, UNCTAD-ICTSD, May 2004 

- Rangnekar, Dwijen (2003), "The Socio-Economics of Geographical Indications: A Review of Empirical Evidence from Europe, Draft", UNCTAD/ICTSD Capacity Building Project on Intellectual Property Rights and Sustainable Development, October 2003

- " RESSOURCES DES TERROIRS" Site Internet, CNRS, Muséum national d’histoire naturelle

- Reviron, S., Thevenod – Mottet, E., El Benni, N. (2009), “Geographical Indications: creation and distribution of economic value in developing countries”, Working Paper No 2009/14, march 2009

- Samper, L.F. (2007), “Café de Colombia: protecting and promoting a well-known origin”, National Federation of Coffee Growers of Colombia, Beijing, Chine, Juin 2007

- Schüβler Lennart (2009), "Protecting ‘Single-Origin Coffee’ within the Global Coffee Market: The Role of Geographical Indications and Trademarks" (The Estey Centre Journal of International Law and Trade Policy, Volume 10 Number 1 2009/p. 149-185)

- Silva, G. (2008), “Geographical Indications: The Case of Colombian Coffee”, CEO, National Federation of Coffee Growers of Colombia, mai 2008

- Tregear, A. (2001), "What is a typical local food’? An examination of territorial identity in foods based on development initiatives in the agrifood and rural sectors", Centre for Rural Economy, Working Paper 58, January 2001

- UNCTAD (2005), UNCTAD Biotrade Initiative

- Vincent, E., Flutet, E., Nairaud, D. (2008), « aoc et aop : un système de reconnaissance des terroirs au service du développement durable », Géosciences, numéro 7/8, mars 2008, INAO 

- WIPO Magazine (February 2011), "Parmesan – The King of Cheeses"

 

 

 

 

GI Protection in National Jurisdictions

Introduction 

Legal systems to protect Geographical Indications 

  

National Jurisdictions 

Africa

Asia

Europe

North America

Oceania

South America

 

Practical Information

For more information on GI Protection systems at national level across the world see: the European Commission's handbook “Geographical indications and TRIPs: 10 Years Later…A roadmap for EU GI holders to gain protection in other WTO Members”.

 

 

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  1. Key-Concepts of GIs
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