In commenting the 2021 World IP Day, oriGIn Managing Director Massimo Vittori said: “Millions of small and medium-sized enterprises around the world have invested on Geographical Indications to protect a tradition and thrive in the markets of wines, spirits, agricultural products and handicrafts. Geographical Indications represent a powerful intellectual property rights to add value to products deeply rooted in a given geographical environment, with its natural features, tradition and culture”.

According to the President of oriGIn – Claude Vermot-Desroches – “Geographical Indications contribute to small and medium-sized enterprises resilience, flexibility and capacity to face emerging sustainability challenges. Following up on the tremendous progress achieved over the last years, oriGIn invites policy-makers at the national, regional and global level, to further strengthen regulatory frameworks affecting Geographical Indications and provide innovative instruments to maximize the contribution of Geographical Indications to a more sustainable world”.

“Millions of small and medium-sized enterprises around the world have invested on Geographical Indications to protect a tradition and thrive in the markets of wines, spirits, agricultural products and handicrafts".