Our Team

Mr. Massimo Vittori

Managing Director

Massimo Vittori is the Managing Director of oriGIn, in charge of the Organization’s strategic planning and overall management.

Massimo previously worked as legal advisor at the International Trade Center (ITC) – a technical assistance agency of the World Trade Organization and the United Nations – where he was in charge of several projects in the field of intellectual property, trade law harmonization, model contacts for SMEs and alternative business dispute resolution mechanisms. Massimo also worked at the United Nations Conference for Trade and Development (UNCTAD) on the improvement of developing countries’ investment climate through regulatory reforms.

Following his Bachelor Degree in International Relations, Massimo obtained a Master’s Degree in International Law at the Graduate Institute of International and Development Studies of Geneva and an LL.M. in Intellectual Property at the University of Turin.

Massimo regularly delivers seminars on GIs, trademarks and trade related issues in several European Universities.

Ms. Ida Puzone

Operations and Member Relations Manager

Ida Puzone is Operations and Member Relations Manager of oriGIn. She assists the Managing Director in the implementation of the strategies and main activities of the Organization and is in charge of specific projects.

Ida began her career working with an Italian law firm. After a period in which she dealt with human resources at the international group “Pirelli Cavi e Sistemi Spa”, she moved to the Office for Harmonization in the Internal Market (OHIM) in Alicante (Spain), working on community trademarks.

Ida has a law degree from the University Federico II in Naples (Italy) and holds an LL.M in Intellectual Property and Information Technology (Magister Lvcentinvs) from the University of Alicante.

Ms Mathilde Chareyron

EU Representative

Mathilde Chareyron is the representative of oriGIn in Brussels. She is in charge of the relations with the European institutions and stakeholders at the European level.

Mathilde recently joined Insight Consulting. She provides legal advices to oriGIn and to several French and Italian associations of geographical indications producers and advises them on their communication campaigns and their relations with European Institutions. Her expertise covers questions linked to intellectual property, agriculture, promotion and trade. Previously she worked for a European trade association representing the wine sector. She also gained experience working with the Food and Agriculture Organization of the United Nation (FAO) in Rome and the French mission to the World Trade Organization (WTO) in Geneva.

She holds an Agriculture engineering Degree as well as a Master’s Degree from KEDGE Business-school in Marseille with specialization in Agricultural politics and economics.

Mr. Luis Fernando Samper

Sustainability manager

Luis Samper is the Sustainability Manager of oriGIn. He has over 15 years of experience in Geographical Indications and sustainability matters. He also does consultancy work in the field of GIs and IP strategy, has written a number of academic articles on the subject, and has been instrumental, with the support of FAO, to develop oriGIn´s sustainability strategy for GIs.

Previously, he successfully led the process of defense and recognition process of Café de Colombia as a Protected Geographical Indication in the European Union and Switzerland, the first non-European GI to obtain such recognition, and Certification Mark status in the United States and Canada. He also coordinated the launch of Café de Colombia´s sustainability reports, starting in 2011. He also was president of Origin between 2005 and 2009.

He has been invited by European Union, WIPO and several domestic associations as lead speaker or panelist on Geographical Indications in several conferences, seminars and forums in the Americas, Asia and Europe, including INTA and the Worldwide Symposium on Geographical Indications of 2005 (Parma-Italy), 2007 (Beijing-China), 2011 (Lima-Peru), and 2017 (Yangzhou- China).

Luis´ academic background includes an Economics degree and an MSc in Law, an MBA and a specialization in Intangible Valuation. He is co-author of different academic papers published in international journals, such as Food Policy, WIPO Working papers and the Journal of the Commons, and of the book “Juan Valdez, the Strategy Behind the Brand”.

Executive Commitee


Mr. Claude Vermot-Desroches

President of oriGIn and oriGIn France

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Mr. Leo Bertozzi

Delegate, oriGIn Italia

Sebastien Breton

Mr. Sébastien Breton

General Delegate, Conseil National des Appellations d’Origine Laitières (CNAOL), France


Mr. Fernando Cano Treviño

Representative for Europe, CRT, Mexico


Mr. Valery Eliseeff

Director, Comité interprofessionel du Comté, France


Mr. Alain Farine

Director, Association Suisse des AOP et IGP, Switzerland


Mr. Gianluigi Ligasacchi

Director of Istituto Salumi Italiani Tutelati (ISIT), Italy


Mr. Patrick J.Kole

Vice President of Legal & Government Affairs at the Idaho Potato Commission, USA


Mr. Cesare Mazzetti

President, Comitato Acquaviti, Associazione Nazionale Industriali Distillatori di Alcoli e di Acquaviti (AssoDistil), Italy


Mr. Federico Moncunill Gallo

Executive Commitee, Origen España, Spain


Africa & Middle East

Ms. Fatima Amehri

President, Association Marocaine de l’indication Géographique de l’Huile d’Argane (AMIGHA), Morocco

North America

Ms. Isaura Andaluz

Executive Director, Cuatro Puertas, United States of America (USA)

Latin America

Ms. Maria Mercedes Sánchez

In charge of the GI “Rones de Guatemala”, Asociación Nacional de Fabricantes de Alcoholes y Licores (ANFAL), Guatemala


Mr.Qiu Yueming

Vice-President, China National Institute of Standardization (CNIS), China



Mr. Riccardo Deserti

Director, Consorzio del Formaggio Parmigiano-Reggiano, Italy


Mr. David Gabunia

Manager, oriGIn Georgia, Georgia


Mr. Robert Scholz

Lawyer & Manager, Bavaria Brewers Association (Bayerischer Brauerbund), Germany

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Ms. Ana Soeiro

Director, QUALIFICA/oriGIn Portugal, Portugal


Mr. Cesar Soler Coloma

President, Consejo Regulador Jijona y Turrón de Alicante, Spain

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