Our Team

Mr. Massimo Vittori

Managing Director

Massimo Vittori is the Managing Director of oriGIn, in charge of the Organization’s strategic planning and overall management.

Massimo previously worked as legal advisor at the International Trade Center (ITC) – a technical assistance agency of the World Trade Organization and the United Nations – where he was in charge of several projects in the field of intellectual property, trade law harmonization, model contacts for SMEs and alternative business dispute resolution mechanisms. Massimo also worked at the United Nations Conference for Trade and Development (UNCTAD) on the improvement of developing countries’ investment climate through regulatory reforms.

Following his Bachelor Degree in International Relations, Massimo obtained a Master’s Degree in International Law at the Graduate Institute of International and Development Studies of Geneva and an LL.M. in Intellectual Property at the University of Turin.

Massimo regularly delivers seminars on GIs, trademarks and trade related issues in several European Universities.

Ms. Ida Puzone

Operations and Member Relations Manager

Ida Puzone is Operations and Member Relations Manager of oriGIn. She assists the Managing Director in the implementation of the strategies and main activities of the Organization and is in charge of specific projects.

Ida began her career working with an Italian law firm. After a period in which she dealt with human resources at the international group “Pirelli Cavi e Sistemi Spa”, she moved to the Office for Harmonization in the Internal Market (OHIM) in Alicante (Spain), working on community trademarks.

Ida has a law degree from the University Federico II in Naples (Italy) and holds an LL.M in Intellectual Property and Information Technology (Magister Lvcentinvs) from the University of Alicante.

Ms Mathilde Chareyron

EU Representative

Mathilde Chareyron is the representative of oriGIn in Brussels. She is in charge of the relations with the European institutions and stakeholders at the European level.

Mathilde recently joined Insight Consulting. She provides legal advices to oriGIn and to several French and Italian associations of geographical indications producers and advises them on their communication campaigns and their relations with European Institutions. Her expertise covers questions linked to intellectual property, agriculture, promotion and trade. Previously she worked for a European trade association representing the wine sector. She also gained experience working with the Food and Agriculture Organization of the United Nation (FAO) in Rome and the French mission to the World Trade Organization (WTO) in Geneva.

She holds an Agriculture engineering Degree as well as a Master’s Degree from KEDGE Business-school in Marseille with specialization in Agricultural politics and economics.

Mr. Luis Fernando Samper

Sustainability manager

Luis Samper is the Sustainability Manager of oriGIn. He has over 15 years of experience in Geographical Indications and sustainability matters. He also does consultancy work in the field of GIs and IP strategy, has written a number of academic articles on the subject, and has been instrumental, with the support of FAO, to develop oriGIn´s sustainability strategy for GIs.

Previously, he successfully led the process of defense and recognition process of Café de Colombia as a Protected Geographical Indication in the European Union and Switzerland, the first non-European GI to obtain such recognition, and Certification Mark status in the United States and Canada. He also coordinated the launch of Café de Colombia´s sustainability reports, starting in 2011. He also was president of Origin between 2005 and 2009.

He has been invited by European Union, WIPO and several domestic associations as lead speaker or panelist on Geographical Indications in several conferences, seminars and forums in the Americas, Asia and Europe, including INTA and the Worldwide Symposium on Geographical Indications of 2005 (Parma-Italy), 2007 (Beijing-China), 2011 (Lima-Peru), and 2017 (Yangzhou- China).

Luis´ academic background includes an Economics degree and an MSc in Law, an MBA and a specialization in Intangible Valuation. He is co-author of different academic papers published in international journals, such as Food Policy, WIPO Working papers and the Journal of the Commons, and of the book “Juan Valdez, the Strategy Behind the Brand”.

Executive Commitee

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Mr. Riccardo Deserti (Italy)

President of oriGIn & Director General of Consorzio Parmigiano Reggiano

Sebastien Breton

Mr. Sébastien Breton (France)

General Delegate, Conseil National des Appellations d’Origine Laitières (CNAOL)

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Mr. Fernando Cano Treviño (Mexico)

Chief Representative Officer for Europe & Spokesperson, Consejo Regulador del Tequila (CRT)

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Mr. Valery Eliseeff (France)

Director, Comité interprofessionel du Comté

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Mr. Alain Farine (Switzerland)

Director, Association Suisse des AOP et IGP

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Mr. Gianluigi Ligasacchi (Italy)

Director of Istituto Salumi Italiani Tutelati (ISIT)

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Mr. Cesare Mazzetti (Italy)

President, Comitato Acquaviti, Associazione Nazionale Industriali Distillatori di Alcoli e di Acquaviti (AssoDistil)

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Mr. Federico Moncunill Gallo (Spain)

Executive Commitee, Origen España, Asociación española de denominaciones de origen 

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Ms. Maria José Sanchez Rey (Colombia)

IP Coordinator Federación Nacional Cafeteros de Colombia (FNC)

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Mr. Claude Vermot-Desroches (France)

President of oriGIn France

Vice-Presidents

Asia

Mr. LI ZHIPING (China)

Vice-President, China National Institute of Standardization (CNIS)

Latin America

Ms. Maria Mercedes Sánchez (Guatemala)

In charge of the GI “Rones de Guatemala”, Asociación Nacional de Fabricantes de Alcoholes y Licores (ANFAL)

Latin America

Mr. Julián PALACÍN GUTIÉRREZ (Peru)

President, INDECOPI/oriGIn Peru

North America

Ms. Isaura Andaluz (USA)

Executive Director, Cuatro Puertas, Member of the Board, American Origin Products Association (AOPA)

Europe

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Mr. David Gabunia (Georgia)

Manager, oriGIn Georgia

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Mr. Jesús GONZÁLEZ VÁZQUEZ (Spain)

President, ORIGEN España, Asociación española de denominaciones de origen

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Mr. Giuseppe Olmeti (Italy)

Secretary General and Coordinator, Associazione italiana Città della Ceramica (AiCC) & Project Director AeuCC

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Mr. Robert Scholz (Germany)

Lawyer & Manager, Bavaria Brewers Association (Bayerischer Brauerbund)

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Ms. Ana Soeiro (Portugal)

Director, QUALIFICA/oriGIn Portugal

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