Panel I: GI Promotion Programs: Strategies, Funding Opportunities, Target Markets
Moderator: Massimo Vittori · Global GIs Alliance, oriGIn
- Promotion Programs and Other Initiatives: Opportunities Within the EU, Manon Allain-Launay · EU Commission, DG Agri
- “Move the Passion” & “Think Milk”: Success Stories by Blancdenoir, Alessandra Baldeschi · Blancdenoir Communication Agency
- The WIPO Global Awards for SMEs / Startups,Marcelo di Pietro · World Intellectual Property Organization (WIPO)
- The Promotion Strategy of Grana Padano Consorzio: Integrated Marketing, Lorenzo Tamburini · Consorzio Grana Padano
- Promoting Value: Case Studies of Success in EU Agri-Food Promotion with LC International, Alessandra Torino · LC International
- Practical Tips in Implementing Promotion Programs: The Experience of Italian Groups in the Salami Sector, Gianluigi Ligasacchi · Salumitalia
Panel II: Innovation and Search of Partners for GI Promotion: Matchmaking Session
Moderator: Massimo Vittori · Global GIs Alliance, oriGIn
- Communication as Experience: Discover Our Innovative Approach, Alessandra Baldeschi · Blancdenoir Communication Agency
- The Experience of ORIGEN España, Federico Moncunil · ORIGEN España
- Modena Balsamic Genius: A Short Film to Explore Aceto Balsamico di Modena Identity, Andrea Mancuso Morini · Consorzio Aceto Balsamico di Modena
- Making Origin Matter Globally: market intelligence as a pillar of an efficient communication strategy, Matteo Lefebvre & Sylvie Germouty · Hopscotch
- Hub&Spoke Communication: A New Model for GI Promotion and Territorial Reputation, Arianna Ruzza · ISUAL
Panel III: GIs in a Privileged Position to Respond to Sustainability Challenges
Moderator: Massimo Vittori · Global GIs Alliance, oriGIn
- Beyond Green. Thriving on Disruption through Ethical GIs, Flavio Innocenzi · Consorzio Asiago
- Sustainability Efforts by the French PDO Cheese sector , Guylène Tillard · CNAOL
- Controls as an Essential Element of any Credible Sustainability GI Policy, Maria Chiara Ferrarese & Marco Omodei · CQSA Certificazioni
- Terroir Under Pressure: The Future of GIs in a Shifting Global Landscape, Megan Carpenter · University of New Hampshire
- The Development Potential of the FAO-oriGIn Methodology, Valerie Pieprzownik · UN Food and Agricultural Organization (FAO)
- GI SMART: Assessing GI Sustainability and Supporting Transition Pathways, Isabella Maglietti Smith & Rosmeri Mele · GI SMART Project
Panel IV: Technologies for GI Sustainability
Moderator: Federico Desimoni · Consorzio Aceto Balsamico di Modena (CABM)
- How Online Brand Protection Contributes to the Economic Sustainability Pillar, André Stadelmaier · EBRAND
- Craft Geographical Indications and Digital Product Passports: Towards a Lifecycle-Based Model of Sustainable Protection, Wiktoria Sikorska · University of Silesia in Katowice
- WIPO GREEN initiatives in the field of GIs, Peter Oksen · World Intellectual Property Organization (WIPO)
- Beyond Socio-Economic Surveys: Addressing Ground Challenges and Building Opportunities for Sustainable GI Development – Experiences from Banaras Gulabi Meenakari (India) and Birigui (Brazil), Lalit Ambastha · Reinforce Intellectual Property Association (RIPA) and Paula Fabiane Martins · Instituto Federal de São Paulo (IFSP)
